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Promotional Tips for Displaying Products Outdoors

Posted by Sharan Corbell on October 9, 2018
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Occasionally, small businesses and entrepreneurs get the opportunity to display their products outdoors. Trade shows, farmer’s markets, exhibitions, outdoor parties, and many similar events require certain products to be shown off under the sun. Just as businesses should take care to properly display products for window shoppers, outdoor product displays should prioritise attracting potential customers. Here are several tips that would make your company’s outdoor product exhibition all the more better:

Create a Visually Appealing Tent

The very first step in standing out at an outdoor event is to create a highly visually appealing space for your products. At trade shows and similar events, your business most likely gets a generic looking stall or an area for product display. This area may look just like all the other spaces allocated to companies. Don’t be generic in this situation. Dress the stall as allowed and grab the attention of people who attend.

Once the tent is highly visible, don’t forget to arrange the products in an appealing manner. This is not particularly difficult if you understand window shopping marketing. But do make sure the products that become popular are quickly pushed to the front.

Prepare Cover

If the venue doesn’t already provide it, do prepare a shade cloth over your display, especially during daytime. Harsh sun can ruin even the most pleasant outdoors. If you want people to come to your stall on a sunny day, provide cover. People will show up just to stay cool and perhaps could end up becoming customers.

Make Your Stall Really Easy to Find

As mentioned above, your stall can quickly get lost in the crowd. Take measures to make your stall really easy to find for attendees. You can do this with posters and boards at the entrance to the venue. You can also get your stall listed and promote the location on social media. The point is to make sure people understand your stall is at the event and that they know exactly where to find it.

Facilitate Quick Transactions

Trade show and market events can get crowded and messy. Even among all the hustle and bustle, make transactions as efficient as possible at your stall. Make it as easy as possible for people to pay for the things they buy. You should have a quick and easy-going cashier over there to help the process. If digital transactions are involved, hire helpers as well.

Offer Additional Incentives

Some businesses may not find it difficult to attract customers. However, a bookstore may not attract as much attention at a trade show. If your product is inherently boring (as in, it’s not consumable at a trade show), your stall can offer customers additional incentives to come and visit. Food is often a popular incentive. You can offer little mementos and anything similar that would appeal to the attendees.

The above tips should make it easy for you to present your products and your brand at an outdoor display area. Keep in mind the competition would be all around you, and do your best to stand out from the crowd and attract new customers.

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