As a business, you are going to discover that is virtually to keep every one of your followers satisfied. Therefore, it is inevitable that you lose a few people along the way. However, when the number of followers starts dropping consistently, then there is something to worry about. This means that the tactics that you are currently using are simply not working anymore.
The good news for you is that this situation is simple enough to reverse as long as you know what kind of damage control to do. So, if you want to make sure that you hold onto all of the followers you currently have – and hopefully gain some more – here is what you will need to do:
Create Interesting Content
This should go without saying but it is surprising to see just how many business accounts fail to do this one, fundamental thing. Oftentimes, this is because most brands entirely sure what constitutes an interesting post. Well, the key thing to remember here is that the best posts are both informative and entertaining at the same time while remaining relevant to your business and brand.
You should also avoid being over-promotional as no one wants to just hear about your business and deals. Think about people’s timelines and how you would like to fit in there. This will provide you a better idea of which direction that you should head in.
Another way to figure out what you should be doing with your content is to take a peek at what your competitors are doing. You can then determine which of their posts are really taking off. Now, you shouldn’t copy their ideas but rather get a general sense of the tactics they are employing.
Be a Responsible Hashtag User
Most brands have already figured out that hashtags help to direct people towards their posts. The main mistakes that companies make with their corporate account, though, is that they go overboard with their hashtags. Understand, hashtags should be utilised to draw in your target audience, not just anybody. If you use too many hashtags, you will end up garnering the attention of people that aren’t interested in what you are selling. As you can imagine, you will quickly lose followers with this method.
Instead, as with your content, your focus should be on only using relevant hashtags. Even then, try to minimise how many you use. For instance, if you are posting on Twitter, try to keep it to 11 characters or less. This way, you will be reaching the right people but will prevent your post from being a victim to the dreaded hashtag fatigue.
Narrow Down the Right Posting Schedule
The next thing to master would be knowing how often to post. What you will need to avoid is both posting too much and posting too little. If you post too often, your consumers are going to unfollow you simply because they are tired of you showing up on their timeline. On the other hand, if you post too little, they will think you are inactive or simply get bored of your feed and disconnect.
If you want to post on Facebook or Instagram, stick with one to two posts a day. With Twitter, you can feel to press send on around 3 tweets – no more. In case your business is on Pinterest as well, about three pins will work fine. To really succeed with your posting schedule, get individualised suggestions from a social media agency. They will be able to determine just how much your brand should be posting each day.
Always Have a Personal Touch
Although your followers understand that you are a brand, they don’t want your social media accounts to read as such. In fact, one of the most successful strategies that you can rely on is to create a cohesive, singular ‘voice’ for your business. In short, make it seem as though one person is writing for the account.
At the same time, this persona should have a character all on its own. Some of the more popular personality traits on social media are often sassy, funny, or witty. So, try to adopt a similar disposition when creating your posts.
You shouldn’t resort to these tactics just when you begin to notice that you are losing followers. Rather, by incorporating them into your digital marketing plan, you can ensure that you don’t lose followers in the first place. In fact, you will be positioning your account to gain even more relevant followers.